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Mac’s Acadian Seafood Shack

Design: Ted Chesky
Writing: Chris Kochmanski

The Gift of Fish
Mac’s, a popular eatery in downtown Saline, sought a fun way to capture attention and promote sales of its holiday gift certificates. Our solution: “Give a gift of fish.” We acquired for Mac’s a targeted mailing list of area residents exceeding a certain level of household income, then mailed them this postcard. To round out the campaign, we adapted the “fish” art and theme for ads in local newspapers, and created “fish” posters and table cards for display within the restaurant itself.