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Berry & Associates Catalog

Design: Jason West, Ted Chesky
Programming: Ryan Sexton
Photography: Ted Chesky

Hi-Tech Data Handling Meets Good Graphics
Designing and producing the new 284-page product catalog for Berry & Associates was as much of a technological challenge as it was an exercise in skilled graphic design. The catalog details nearly 500 products offered by the Dexter, Michigan-based specialty chemicals provider. We used XML (eXtensible Marking Language) data derived from Berry & Associates’ online store to streamline the layout and styling of the product data and simplify the catalog’s production. The use of XML enabled complex information and images to be automatically imported, placed in the right locations, and consistently formatted on the catalog’s pages.

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