Chrysler Jeep Patriot
Concept/Design: Skip Davis, Pat Ferrill
Production Art: Kazuko Sacks
Interactive Development: Gerard Konars, Eric Miller
Wowing the Press
How does an auto-making giant capture the attention and interest of reporters who can influence the worldwide market reception of their new vehicles? One way is with press kits that knock the press’s socks off. Recently DesignHub has produced “wow” press kits for Chrysler vehicles. Each kit’s distinctively designed and textured three-dimensional packaging does as much to create a great first impression as the striking automotive photography, rich paper stocks, and sophisticated graphics the kit’s recipient finds throughout. DesignHub also puts all of the press kit’s content onto an accompanying CD to present the story interactively, as well as in print.
The Ann Arbor Ad Club has honored DesignHub with numerous Addy awards for our work with Chrysler. See the press release.