For Release: September 3, 2003Media Contact: Chris Kochmanski (734/944-8705, chris@design-hub.com)DesignHub Creates New Ad Campaign for the Bank of WashtenawSALINE, MICH. – DesignHub, a strategic marketing communications firm headquartered in Saline, has developed a new advertising campaign for the Bank of Washtenaw. The campaign, which launched in August, characterizes the Bank of Washtenaw as an exceptionally community-involved bank. In each of six rotating ads, a particular bank employee is profiled with specific examples of his or her community involvement. The profiled employees include: Walt Byers, the bank’s president; Dan Foss, vice president and small business manager; Tom Gotelaere, residential mortgage lender; Christine Johnson, private banker; Sandy Ross, retail administrator and branch officer; and Ted Schork, senior commercial lender. Each ad in the series closes with the new tagline – “Your neighbors. Your bank.” – which DesignHub developed for the Bank of Washtenaw as part of the campaign. The ads, designed as “strips” to run along the bottom section of a page, are currently appearing in The Ann Arbor News, Ann Arbor Regional Business-to-Business, Business Direct Weekly, and The Saline Reporter. In related news, the Saline Area Chamber of Commerce recently selected the Bank of Washtenaw as a winner of its 2003 Business Enterprise Award, in part due to the bank’s high level of community involvement. The Bank of Washtenaw is, along with the Bank of Lenawee, part of Pavilion Bancorp, Inc. (formerly known as Lenawee Bancorp, Inc.; OTC ticker symbol: PVLN), whose total assets exceed $270 million. The Bank of Lenawee, founded in 1869, and the Bank of Washtenaw, opened in 2001, provide a broad range of financial services through a network of eleven branch offices located in Lenawee, Hillsdale, and Washtenaw counties. Both banks offer their commercial customers the unsurpassed safety and convenience of Mobile Banking Courier Service. Mortgage products for customers of both banks are provided by Pavilion Mortgage Company, a subsidiary of the Bank of Lenawee. More information on the Bank of Washtenaw is available from its branches in Ann Arbor (734/302-1481) and Saline (734/429-3828), or by visiting the bank’s website at www.bankofwashtenaw.com. DesignHub works with companies and institutions to produce marketing plans, websites, corporate identity programs, brochures, annual reports, newsletters, advertising and public relations campaigns, direct mail, packaging designs, and exhibit signage. Principals of DesignHub include: Karen Ragland, business manager and chief account executive; Ted Chesky, creative director and chief graphic designer; and Chris Kochmanski, marketing strategist and chief copywriter. Ragland and Chesky founded DesignHub in November 1999. Kochmanski joined the firm as a partner in May 2002. In addition to the Bank of Washtenaw, DesignHub’s clients include the Center for Automotive Research, Chelsea Community Hospital, Child Care Network, Cohousing Development Corp., Concordia University-Ann Arbor, DreamEssence Inc., Electrocon International Inc., Focus Software Inc., General Dynamics, Huron Valley Printing & Imaging, Ideation Inc., MapInfo-Thompson, McGilvra Engineering, NanoBio Corp., Picometrix Inc., Saline Celtic Festival, Saline Economic Development Corp., SignGraphix Inc., Thomas B. McMullen Co., the University of Michigan’s Congenital Heart Center, and others. Further information is available from DesignHub, 135 East Bennett, Suite 12, Saline, Mich. 48176. Phone: 734/944-8705. Fax: 734/944-8735. E-mail: info@design-hub.com. Online: www.design-hub.com. |
