For Release: October 8, 2003Media Contact: Chris Kochmanski (734/944-8705, chris@design-hub.com)DesignHub Creates Brochure and Marketing Campaign for IdeationSALINE, MI – DesignHub, a strategic marketing communications firm headquartered in Saline, has helped Ideation, Inc. develop a new brochure and marketing campaign for its industry-leading gift marketing programs. The highlight of DesignHub’s work for Ideation is a new full-color, 12-page brochure, entitled “Gift Marketing Success Guide.” In it, Ideation members tell, in their own words, how the company’s programs have helped them build their gift store businesses. The brochure also includes descriptions of Ideation’s chief programs. DesignHub recommended the testimonial approach for Ideation’s brochure, then researched, wrote, designed, and produced the piece. DesignHub also worked with Ideation to devise a targeted marketing and sales initiative aimed at identifying and attracting qualified gift storeowners who could benefit from Ideation’s programs. DesignHub helped Ideation obtain a pre-qualified prospect database, then recommended the mailing and calling plan for the campaign. Hundreds of leading gift retailers nationwide rely on Ideation to help them dramatically increase store traffic and substantially improve their sales and profits. Storeowners achieve this through the top-quality catalogs, postcards, circulars, and gift cards that Ideation produces and distributes for them. Storeowners also obtain the most popular new gift merchandise at preferred prices through the Ideation Buying Group. In addition, many storeowners find that they can significantly increase the size and frequency of sales transactions in their stores with Ideation’s PowerPass customer loyalty card. Ideation, Inc. was founded in 1965. Its headquarters are at 2015 Washtenaw Ave., Ann Arbor, MI 48104. More information can be obtained by calling Ideation at 734-761-4360 (tollfree: 1-800-521-3088) or by e-mailing the company at info@ideationgifts.com. Ideation’s website can be found at www.ideationgifts.com. DesignHub works with companies and institutions to produce marketing plans, websites, corporate identity programs, brochures, annual reports, newsletters, advertising and public relations campaigns, direct mail, packaging designs, and exhibit signage. Principals of DesignHub include: Karen Ragland, business manager and chief account executive; Ted Chesky, creative director and chief graphic designer; and Chris Kochmanski, marketing strategist and chief copywriter. Ragland and Chesky founded DesignHub in November 1999. Kochmanski joined the firm as a partner in May 2002. In addition to the Ideation, Inc., DesignHub’s clients include the Bank of Washtenaw, Center for Automotive Research, Chelsea Community Hospital, Child Care Network, Cohousing Development Corp., Concordia University-Ann Arbor, Electrocon International Inc., Focus Software Inc., General Dynamics, Huron Valley Printing & Imaging, MapInfo-Thompson, McGilvra Engineering, NanoBio Corp., Picometrix Inc., Saline Celtic Festival, Saline Economic Development Corp., SignGraphix Inc., Thomas B. McMullen Co., the University of Michigan’s Congenital Heart Center, and others. Further information is available from DesignHub, 135 East Bennett, Suite 12, Saline, Mich. 48176. Phone: 734/944-8705. Fax: 734/944-8735. E-mail: info@design-hub.com. Online: www.design-hub.com. |
