For Release: September 5 , 2006Media Contact: Chris Kochmanski (734/944-8705, chris@design-hub.com)DesignHub Creates Logo, Ad, and Direct Marketing Materials for WebIDS from McCreadie GroupSALINE, MI – DesignHub, Inc., a creative services and marketing firm based in Saline, MI, has created a new logo, a trade publication advertisement, and direct marketing materials for the WebIDSTM product from McCreadie Group, Inc. of Ann Arbor, MI. WebIDS is web-based software used by health-system pharmacies to streamline management of investigational drug service (IDS) operations. WebIDS automates many of the manual processes typically seen in an IDS, resulting in improved efficiency, accuracy, and safety. With WebIDS, pharmacists can focus on research and working with investigators, while minimizing time spent on dispensing and record-keeping. DesignHub conceived, wrote, designed, and produced a full-page, full-color ad for WebIDS. The ad is scheduled to appear in the September 15, October 15, November 15, and December 1, 2006 editions of AJHP, the American Journal of Health-System Pharmacy. For a WebIDS direct marketing campaign, DesignHub proposed a mailing to targeted prospects, with follow-up by telephone from McCreadie Group. DesignHub wrote the mailing’s cover letter and edited, designed, and produced an enclosed eight-page executive white paper. DesignHub also wrote a call guide for the telephone follow-up. McCreadie Group is a software development and consulting company specializing in custom applications and utilities for health-system pharmacies. The company was founded in 2004. More information is available from McCreadie Group, Inc., 1250 Shevchenko Dr., Ann Arbor, MI 48103. Phone: (866) 722-1096. Email: info@mccreadiegroup.com. Online: http://www.mccreadiegroup.com. DesignHub works with clients on branding, websites, brochures, annual reports, newsletters, public relations, press kits, advertising, direct mail, packaging designs, and exhibit signage, as well as marketing strategies and plans. Principals of DesignHub include: Karen Ragland, business manager and account executive; Ted Chesky, creative director and graphic designer; and Chris Kochmanski, marketing strategist and copywriter. The company was founded in 1999. In addition to McCreadie Group, DesignHub’s clients include A&H Lawn Service, Advanced Photonix Inc., Ann Arbor IT Zone, Architectural Media Systems, Berry & Associates, Berry Moorman PC, Carr Engineering, Center for Automotive Research, Chelsea Community Hospital, Chizek Custom Builders, Conlin Consulting, DaimlerChrysler, Electrocon International, Hardwood Solutions, HelpSource, Homeowner Services of America, JPRA Architects, MapInfo, Motawi Tileworks, NanoBio, Packaging and Shipping Specialists, Peters Building Co., Phoenix Contractors, Qualigence, Saline Business Development Association, Saline Celtic Festival, Samson Senior Properties, The Shipman Company, SignGraphix, Simons-White & Associates, Survey Sciences Group, Thomas B. McMullen Co., Tisch Investment Advisory, Underwriters Agency, the University of Michigan’s Congenital Heart Center, and others. Further information is available from DesignHub, 600 West Michigan Avenue, Saline, Mich. 48176. Phone: 734/944-8705. Fax: 734/944-8735. E-mail: . Online: www.design-hub.com. |
