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Our Advertisements & Direct Mail... |
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Project: Direct Mail
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Huron Valley Printing & Imaging provides a wide range of printing, publishing, and mailing services. One area of focus is helping professors and department heads with printing, assembly, and distribution of college coursepacks. HVPI is exceptionally good at this, and we encouraged them to give the service a distinct brand identity. Thus, “Coursepacks101” was born. To introduce the new name, we produced a light-hearted, attention-getting mailing built around the theme of how easy HVPI makes the entire task of delivering coursepacks.
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