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Project: Gift
Marketing Success
Client: Ideation
Designer: Pat Ferrill
Copywriting: Chris
Kochmanski
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Hundreds of leading gift retailers nationwide rely on Ideation
to help them dramatically increase store traffic and substantially
improve their sales and profits.
We created a
full-color, 12-page brochure, entitled “Gift Marketing Success
Guide.” In it, Ideation members tell, in their own words,
how the company’s programs have helped them build their gift
store businesses. The brochure also includes descriptions of Ideation’s
chief programs.
We recommended the testimonial approach for
Ideation’s brochure,
then researched, wrote, designed, and produced the piece.
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