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Project: Advertising,
Direct Mail, and Display
Client: Mac’s
Acadian Seafood Shack
Designer: Ted
Chesky
Writer: Chris
Kochmanski
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Mac’s, a popular eatery in downtown Saline, sought a fun
way to capture attention and promote sales of its holiday gift
certificates. Our solution: “Give a gift of fish.”
We
acquired for Mac’s a targeted mailing list of area residents
exceeding a certain level of household income, then mailed them
this postcard. To round out the campaign, we adapted the “fish” art
and theme for ads in local newspapers, and created “fish” posters
and table cards for display within the restaurant itself.
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