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Ideation

Mac’s Acadian Seafood Shack

MapInfo-Thompson

MapInfo-Thompson

WebIDS

 

Project: Advertising, Direct Mail, and Display
Client: Mac’s Acadian Seafood Shack
Designer: Ted Chesky
Writer: Chris Kochmanski

 

 

 

 

Mac’s, a popular eatery in downtown Saline, sought a fun way to capture attention and promote sales of its holiday gift certificates. Our solution: “Give a gift of fish.”

We acquired for Mac’s a targeted mailing list of area residents exceeding a certain level of household income, then mailed them this postcard. To round out the campaign, we adapted the “fish” art and theme for ads in local newspapers, and created “fish” posters and table cards for display within the restaurant itself.

 

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