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Our Advertisements & Direct Mail... |
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Project: Business-to-Business
Advertising
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For decades, MapInfo-Thompson has led the field in location research and consulting for major retail and restaurant chains. Recently the company has also targeted financial services companies aiming to find the best new sites for branches. MapInfo-Thompson invited us to develop an ad directed specifically to banks. We faced two tough challenges in this task: a tight budget and an even tighter deadline. The metaphorical approach we devised was simple enough to be delivered on time and on budget, yet still bold enough to convey the client’s value proposition clearly.
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