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Project: Trade Show Promotions  |
The annual International Council of Shopping Centers (ICSC) conference offers MapInfo-Thompson a perfect venue for solidifying its position as the retail industry’s leader in location, market, and customer research. At the ICSC 2003 show, the stakes were even higher than usual. MapInfo had recently acquired Thompson Associates. Long-standing Thompson clients needed assurance of the company’s continuing commitment to expert consulting and analytical insight. Plus, the merged company wanted all show attendees to know of its expanded range of services. Our “Winners Circle” theme and graphics were conveyed in booth displays as well as advertising, direct mail, and collateral tied to the event. They succeeded in initiating just the type of constructive client interaction that MapInfo-Thompson intended.
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