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Project: 2002
Student Recruiting Materials
Client: Concordia
University
Designer: Pat Ferrill
Photography: Concordia
University,
Ted Chesky

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Concordia University's Office of Admission has looked to the DesignHub
team for compelling student recruiting materials since the late
1990s. For the 2002-2003 school year, we wrote, designed, and produced
a new set of coordinated campaign materials. Its theme—“Concordia
+ You”—highlighted the extraordinary sense of connection
students feel in the small, friendly, and intimate Concordia environment.
Among the materials we produced were a colorful self-mailing brochure
aimed at attracting prospective students to seek more information
about Concordia, and a follow-up mailer inviting them to visit the
school's campus. An informative inquiry-fulfillment brochure profiled
a mix of Concordia students and described their rewarding experiences
at the school. Concordia also relied on us to create a recruitment
ad and custom letterhead building on the "Concordia + You"
theme.
Other work for this client:
2001 Recruiting Materials
1998 Recruiting Materials
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