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Project: 2002 Student Recruiting Materials
Client: Concordia University
Designer: Pat Ferrill
Photography: Concordia University,
Ted Chesky

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Concordia University's Office of Admission has looked to the DesignHub team for compelling student recruiting materials since the late 1990s. For the 2002-2003 school year, we wrote, designed, and produced a new set of coordinated campaign materials. Its theme—“Concordia + You”—highlighted the extraordinary sense of connection students feel in the small, friendly, and intimate Concordia environment.

Among the materials we produced were a colorful self-mailing brochure aimed at attracting prospective students to seek more information about Concordia, and a follow-up mailer inviting them to visit the school's campus. An informative inquiry-fulfillment brochure profiled a mix of Concordia students and described their rewarding experiences at the school. Concordia also relied on us to create a recruitment ad and custom letterhead building on the "Concordia + You" theme.

Other work for this client:

2001 Recruiting Materials

1998 Recruiting Materials

 

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