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Our Collateral...
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Project: Direct Mail Program
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As Ernst & Young prepared to launch "Eye.on," an online tax advisory service, they extended this challenge: How can we get the attention of our top 100 clients, convey to them vital information about the new service, and generate a healthy first round of client sign-ups—all in one hard-working promotion? Our innovative solution: the Eye.on Welcome Kit. In a custom-designed box, E&Y delivered a personalized letter, descriptive materials and instructions, pricing information, sample questions and answers, and a coupon offering a substantial discount for trial use of the service. A valuable premium—a heavy-duty aluminum travel mug bearing the Eye.on logo—rounded out the package. We also helped E&Y's web team coordinate the online service’s user interface with design elements created for the Welcome Kit. Did E&Y's investment pay off? Did the Welcome Kit do its job? Consider that most recipients signed up for the discounted trial usage, meeting the promotion's key objective. Other work for this client: Extranet interface
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