Research
This initial phase involves one or more client meetings, during
which we:
1) thoroughly discuss the business purposes of the website, gather
information, and review and/or establish marketing strategies, goals,
and objectives;
2) discuss the competitive challenges you face and create strategies
to address them;and
3) discuss overall technical parameters, functionality, database
considerations, hosting, etc.
We come back to you with a summary of the project scope and functionality
that are feasible within the available budget, along with a flowchart
showing the organization and navigation plan of the site.
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Creative Concept and Design
We present one or more concepts for the graphic "look"
of the site for client review. Additional functional detail is often
established at this stage.
Refinement
We refine the design, site plan, and feature set based on client
input. With the scope and functionality of the site firmly established,
we can estimate the final production price.
The client develops site content concurrently with the design,
production, and programming efforts.
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Production and Programming
Production of web-ready graphics, page templates, and back-end
structure (if any) commences.
Testing and Implementation
The site is placed on a temporary, non-public URL, where it is
proofed and tested for usability and functionality.
Launch
Woo-hoo!
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