Brand Development

Is it a company or product name? A tagline? A logo or an icon? A particular color or colors? An unusual packaging design? A distinctive graphic style or personality?

Answer: all of the above. Or, rather, all of these can contribute to your brand identity.

Most importantly, though, a brand is an IDEA. It’s the simple but powerful concept you own in your customer’s head. Ideally it’s an idea that can be conveyed in just a word or a short phrase. Sometimes in a single image.

Logo Design and Graphic Standards

The designs we develop for our clients are never just “creativity for creativity’s sake.”

Yes, they look good. They’re always distinctive. They’re often colorful and fun. But more importantly, our design work is completely and consistently driven by strategy – marketing strategy, brand strategy, message strategy, graphic strategy.

If your logo and other graphic designs don’t help you advance your marketing objectives, then what’s point? Our philosophy: “If it don’t sell, it ain’t creative.” Only purpose-built and results-generating designs need apply.

Take a look at some of the distinctive logos we’ve created for our clients over the years.

Print, contrary to what you may have heard, is not dead.

Every day, DesignHub is working on exciting new print projects for clients. Brochures, newsletters, mailers, ads, posters, annual reports… they still have their place in marketing, and our clients continue to great business-building results from them.

Some of our hardest-hitting print work recently has been in the category of “branded content” or “brand journalism.” Whatever you prefer to call it. We’re helping clients earn thought leadership by developing their case studies, executive white papers, technical briefings, case studies, ebooks, trend articles, and other critical sales collateral.

Message Strategy and Development

Have you heard or read the term “positioning”? Sorry to hit you with a marketing buzzword, but…

When you position something, you decide what you’ll give up to get. No company, brand, person, product, or service can be all things to all people. You can only be something to somebody. And determining what that something is –and who those somebodies are – will be key to your enterprise’s ongoing success.

 

DesignHub’s positioning process helps you define:

  • your targeted customers;
  • their need and your solution to help them meet that need;
  • the special value you provide to your customers;
  • the competitive alternatives your customers can select from;
  • your essential differentiation; and
  • why this differentiation should lead your targeted customers to prefer you.

This is important self-knowledge to have. Even better, it helps point you to the right marketing message – the message that will compel the right customers to seek you out and choose you with confidence.

Content Strategy and Development

A marketing truism: Content is king. And for once, the truism is actually true!

Never has great marketing content been more critical than now, in the digital world, in this age of information overload. More, more, more… and MORE! Are you overwhelmed yet?

So much blah-blah. So much hype. So little value.

How to cut through and compel the right people to give you a look? With content that actually enlightens customers and helps moves them to smart buying decisions.

The DesignHub team has decades of experience in working with clients to develop just this kind of content. We research, write, and produce everything from e-books, trend articles, and executive white papers to customer case studies, blogs, and “how to” guides. It’s content driven by marketing strategy, created in close collaboration with our clients.

And yes, we also produce content – words and images – for the more purely promotional material, such as websites, brochures, ads, mailers, catalogs, newsletters, and so on.

With our skills in content, we can help you become a thought leader in your field.