SALINE, MI (September 30, 2009) – DesignHub, Inc., a creative services and marketing firm headquartered in Saline, MI, has written, designed, and produced a new executive white paper for Sircon (, the Okemos, MI-based provider of Web-based producer lifecycle management (PLM) software for the insurance industry.

The 16-page white paper is entitled “Producer Lifecycle Management: How Web-based PLM Tools Help Increase Efficiency, Reduce Errors, and Speed Time to Revenue – While Making Carriers Easier to Do Business With.” Through text, tables, and illustrations, the white paper tells how insurance carriers and agencies use Sircon’s PLM technology to help meet the challenges of bringing new agents onboard quickly while fully complying with state insurance regulations.

DesignHub collaborated with Sircon in conceiving and outlining the white paper, then researched, wrote, and edited its content. DesignHub also designed and laid out the white paper.

About Sircon

Sircon is a wholly-owned subsidiary of Vertafore, Inc., a Bothell, WA-based provider of specialized software and information for the insurance industry. Sircon provides a comprehensive producer lifecycle management (PLM) platform enabling users to grow, manage, and optimize producer channels. The company offers this platform in a software-as-a-service (SaaS) model to deliver immediate and compelling value to insurance carriers, agencies and brokers, education providers, producers (agents), and state regulators for licensing, recruiting, contracting, appointing, and managing producers, as well as regulatory compliance and education tracking. Sircon’s solutions provide essential industry services by connecting key stakeholders in the producer lifecycle through the Sircon network.

Sircon is located at 2112 University Park Dr., Okemos, MI 48864. Phone: (877) 876-4430.

About DesignHub

DesignHub works with clients on Web sites, branding, brochures, annual reports, newsletters, public relations, advertising, direct mail, packaging designs, trade show displays, and signage, as well as marketing strategies and plans.

Principals of DesignHub include: Karen Ragland, business manager and account executive; Ted Chesky, creative director and graphic designer; and Chris Kochmanski, marketing strategist and copywriter. The company was founded in 1999.

In addition to Sircon, DesignHub’s clients include A&H Lawn Service, Advanced Photonix Inc., Aluminum Supply Company, Berry & Associates, Berry Moorman PC, Carr Engineering, Center for Automotive Research (CAR), Center for Information Management (CIM), Chelsea and Bridgewater Lumber, Chelsea Community Hospital, Chelsea Milling Co., Chizek Custom Builders, Chrysler LLC, Corporate F.A.C.T.S., Crain’s Detroit Business, Daniels and Zermack Associates, Daycroft Montessori School, Dexter Research, Dimensional Engineering, Electrocon International, Evangelical Homes of Michigan, The First Congregational Church of Ann Arbor, Hardwood Solutions, Homeowner Services of America (HSA), INSTALL Michigan, JPRA Architects, Lamaze Family Center of Ann Arbor, Marshall Sales Inc., McMullen Company, Metropolitan Building Services, Motawi Tileworks, OptiMetrics Inc., Packaging and Shipping Specialists (P.A.S.S.), Peters Building Co., Phoenix Contractors, Pitney Bowes MapInfo, Pointwise Real Estate Group, Power Wellness, Program for Automotive Labor and Education (PALE), Rand Construction, Saline District Library, Saline Parks and Recreation Department, Samson Senior Properties, The Shipman Company, SignGraphix, Sircon Corporation, Sun Engineering, Survey Sciences Group, Tisch Investment Advisory, the University of Michigan School of Music, Theatre & Dance, and Vinylife Hose Co.

Further information is available from DesignHub, Inc., 600 W. Michigan Ave., Saline, MI 48176. Phone: (734) 944-8705. Email:

Media Contact:
Chris Kochmanski

DesignHub, Inc.
(734) 944-8705