Saline, MI (June 18, 2012) – DesignHub, Inc. of Saline – in collaboration with RFD Insight (, the Ann Arbor-based team of growth management consultants – has designed and developed the new website for Dave McLellan, a Michigan-based forensic engineer and expert witness.

The new site,, describes McLellan’s work in product liability, forensic engineering, and vehicle accident reconstruction.

McLellan served as a consultant on the Firestone/Ford litigation. Other clients throughout the U.S. and Canada have drawn upon McLellan’s knowledge, engineering analysis, and communications skills to uncover causes of accidents and make deeply technical issues transparent to judges and juries.

The site traces McLellan’s automotive industry experience through narrative and a podcast. Selected clients are cited, as are testimonials. The site also features news from McLellan.

SEO and Content Management

DesignHub and RFD Insight worked with McLellan to plan the new site. DesignHub then developed the user interface with search engine optimization (SEO) as a primary goal. RFD Insight created the site’s content using its proven process that has as much as doubled visitor counts on a sustained, month-after-month basis.

The site is designed to rank highly in web searches on such terms as “world’s best forensic engineers,” which won the site a Page One #3 listing on Google Search, leapfrogging hundreds of business registries, government bodies, and competitors.

DesignHub programmed and built out the site in WordPress, the popular open-source content management system. This lets McLellan and RFD Insight make day-to-day updates to the site’s content quickly and easily.

About Dave McLellan

Previously, in a 33-year career with General Motors, McLellan was the longest-serving chief engineer for the Chevrolet Corvette. He received the Edward N. Cole Award for Automotive Engineering Innovation and was voted a Fellow by the Society of Automotive Engineers – a rare honor.

McLellan is the author of Corvette From the Inside, a history of the car’s 50-year development. There is more on the book at It is available for purchase at or at McLellan’s “Corvette Chief” blog (

More information is available from Dave McLellan at (810) 629-2777 or

About RFD Insight

RFD Insight is a growth management consulting firm that is expert in communications, product launches, restoring profit margins, and developing new business. Since 2004, RFD Insight has also worked with two-dozen established firms that were hammered by steep declines in defense budgets and frozen commercial orders.

Typical performances with technology firms have produced an annual 20 percent increase in revenue over several years, with dramatic increases in quality, gross profit, valuation and investment, and opportunities. RFD Insight is proud that its clients have been able to thrive without sending people home.

About DesignHub

DesignHub is a creative services and marketing firm. It works with clients on website design and development, brand development, brochures, annual reports, newsletters, advertising, public relations, direct marketing, search marketing, social media, packaging designs, signage, and trade show displays, as well as marketing strategies and plans. The company was founded in 1999.

In addition to Dave McLellan, DesignHub’s clients include A. R. Brouwer Co.; Advanced Photonix, Inc.; American Aqua; Ann Arbor Tower Plaza Condominium Association; Berry & Associates; BioMedware; Center for Automotive Research; Chelsea-Area Wellness Foundation; Chelsea Lumber; The Corner Health Center; Creative Windows; Daycroft Montessori School; Dexter Research; Dimensional Engineering; Electrocon International; Great Lakes Educational Group; Hardwood Solutions; Hemophilia Foundation of Michigan; HiBlow USA; Homeowner Services of America; InPore Technologies; McMullen Properties; Michigan Business Connection; Motawi Tileworks; Newcomers Welcome Service; OptiMetrics, Inc.; PTC; Phoenix Contractors; Process Results Inc., Quality Hardware Corp.; Recycle Ann Arbor; Renewal Ministries; SEAS Capital Partners; City of Saline; Saline Area Chamber of Commerce; Samson Senior Properties; SignGraphix, Inc.; Square Rose, LLC; Sullivan Healthcare Consulting; Sun Engineering; the University of Michigan School of Music, Theatre & Dance; West Side Montessori; Wizard Enterprises, and others.

Further information is available from DesignHub, Inc., 600 W. Michigan Ave., Saline, MI 48176. Phone: (734) 944-8705. Email:

Media Contact:
Chris Kochmanski
DesignHub, Inc.
(734) 944-8705