DesignHub recently worked with Evangelical Homes of Michigan to develop a fresh approach to the organization’s annual spring fundraising appeal. We helped move the mailing from the somewhat brochure-like feel of the past, to a more personalized letter with several enclosures. All pieces were warmly keyed to the Mother’s Day season. The effect was to be both compellingly informative and emotionally evocative. EHM, which operates assisted living and retirement communities throughout Southeastern Michigan, has sought to increase donations to its “Safe at Home” Charitable Initiative. Recent word from EHM is that returns from this year’s spring appeal have already exceeded last year’s, and that many contributions have come from first-time donors, expanding the organization’s donor base. DesignHub proposed the strategy and creative concept for the appeal, advised on mailing lists and methods, and wrote and designed the mailing pieces.