DesignHub helped PTC – the international leader in product lifecycle management (PLM), service lifecycle management (SLM), and computer-aided design, manufacturing, and engineering (CAD/CAM/CAE) – successfully promote its LiveWorx 2016 conference, held this past June 6-9 in Boston. The well-attended LiveWorx event focused on the Internet of Things (IoT) and the new opportunities it’s creating in product and service innovation.

DesignHub’s chief copywriter, Chris Kochmanski (yours truly!), researched and ghost-wrote (for various PTC executives, professionals, and business partners) 13 pre-conference posts for PTC’s LiveWorx blog. You can see my handiwork here – but you’ll need to guess which posts came from me. (I promised the signed authors – I’ll never tell!)

For some half-dozen years, DesignHub has helped PTC create thought leadership content to support the company’s sales and marketing campaigns. We’ve worked on case studies, e-books, trend articles, product reviews, and white papers, as well as blog posts. Often we’re called in to relieve some of the load on PTC’s own hard-working in-house content creators.

 

 

Huron River Watershed Council – the Ann Arbor, Michigan nonprofit whose mission is to protect and restore the Huron River – has enlisted DesignHub to help develop their new messaging strategy.

The strategy, presented to HRWC executives last month, calls for the organization to target their marketing communications to current and prospective supporters (volunteers, donors, and members), and focus their message on the local nature of their programs and projects.

That is: Supporters should prefer to contribute to HRWC because they can directly and personally see the tangibly positive results of their generosity in their own back yards.

Huron River Watershed Council has worked to protect and restore the Huron River since 1965. The organization is dedicated to working collaboratively for clean water and a healthy natural environment throughout the Huron River Watershed communities.

Largely as a result of HRWC’s efforts, the Huron River is today widely recognized as Michigan’s cleanest urban river. Learn more about HRWC here.