Huron River Watershed Council – the Ann Arbor, Michigan nonprofit whose mission is to protect and restore the Huron River – has enlisted DesignHub to help develop their new messaging strategy.
The strategy, presented to HRWC executives last month, calls for the organization to target their marketing communications to current and prospective supporters (volunteers, donors, and members), and focus their message on the local nature of their programs and projects.
That is: Supporters should prefer to contribute to HRWC because they can directly and personally see the tangibly positive results of their generosity in their own back yards.
Huron River Watershed Council has worked to protect and restore the Huron River since 1965. The organization is dedicated to working collaboratively for clean water and a healthy natural environment throughout the Huron River Watershed communities.
Largely as a result of HRWC’s efforts, the Huron River is today widely recognized as Michigan’s cleanest urban river. Learn more about HRWC here.