Sircon Corporation Logo

What’s in a Name?

Innovative IT Solutions asked DesignHub to evaluate its marketing message and materials. We began by interviewing about a dozen of their customers, and found that practically none of them used the IITS name. Instead they tended to call the company by its main product’s name, Sircon. We advised IITS to change its name to Sircon, and soon afterward designed a new logo for the renamed company.

Design: Ted Chesky

Brand Consultation: Chris Kochmanski

View press release »

Category: Branding

Industry: Software/Technology